Amateur Online Reviews
September 5th 2006

The San Francisco Chronicle has an interesting article:
“Amateur reviews changing approach of small businesses
Online ratings: It started with restaurants, and now all manner of enterprises find themselves subject to customer opinions”
The article focuses on the experience of the owner of Cafe Grillades with the amateur reviews posted in yelp.com.
The article posts some tips for taking advantage of opinion sites. For example:
(more…)
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