Amateur Online Reviews

The San Francisco Chronicle has an interesting article:
“Amateur reviews changing approach of small businesses
Online ratings: It started with restaurants, and now all manner of enterprises find themselves subject to customer opinions”
The article focuses on the experience of the owner of Cafe Grillades with the amateur reviews posted in yelp.com.
The article posts some tips for taking advantage of opinion sites. For example:
“– Find out what people are saying about you. Even if you don’t know anything about Internet review sites, they may know about you. Do a Google or Yahoo search with your business name and “reviews” and see what comes up.”
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These online review sites represent a great marketing and promotional opportunity for restaurants. It is to your advantage to be familiar with them.
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